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AMAÀÇ 1960³â Á¤ÀÇ

Marketing  is the performance of business activities that direct the flow of goods and services from the producer to consumer or user.

Philip kotlerÀÇ Á¤ÀÇ

Marketing is human activity directed at satisfying needs and wants through exchange process.

AMAÀÇ 1985³â Á¤ÀÇ

Marketing is the process of planning and excuting / the conception, pricing, promotion, and distribution of ideas, goods, and services that create exchanges that  satisfy individual and organizational objectives.